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A Threadwatch thread points to an Australian Search Marketing website that is seemingly indexing content from many SEO/SEM informational websites. Todd Mintz, who discovered this, says that this site is creating confusion as Google is indexing the content as if...

At SES Toronto this week, Google's Universal Search, personalization, and the death of SEO were among the hot topics discussed. In her ClickZ column today, "Search Works Harder, So Must Search Marketers," Rebecca Lieb offers some highlights from the show.

Ross Dunn provides readers with a concise list of the news and tips that really stood out from the rest. In part one of the SMX Advanced summary he discussed duplicate content issues and some other tips that deserved immediate attention. In part two, he will tackle tips for efficient marketing and SEO and a list of the top SEO tools including.

A big SEO "top o' the mornin' to ya." Yes, this weekend we Irish types celebrate St Patrick's day. And Wednesday of next week I'll be heading back to Mother Ireland to team up with Danny Sullivan, Chris Sherman and a whole host of search marketers for SearchMarketingWorld live in Dublin. What else can I say, other than... Mine's a Guinness :-)

Your list of effective SEO tips might be lacking things, here are some of them: Be bold. Wrap your keywords with the tags but do not overuse them. Once or twice is enough. Be a foreigner. United Kingdom and... Continue.

We are currently in the process of upgrading the SEOptimise website, the first step is to get a more professional logo. <br /><br />Instead of making it easy and just giving us a new logo, <a href="http://www.logoworks.com">Logoworks</a> have given us 7 to choose from instead! :)<br /><br />Here they are:<br />1)<br /><img src="http://www.seoptimise.com/images/logo1.jpg" /><br />2)<br /><img src="http://www.seoptimise.com/images/logo2.jpg" /><br />3)<br /><img src="http://www.seoptimise.com/images/logo3.jpg" /><br />4)<br /><img src="http://www.seoptimise.com/images/logo4.jpg" /><br />5)<br /><img src="http://www.seopti...

Snow business like SEO business... Been working with my buddy Thomas Bindl over the past few weeks. We're working together on a large European project. We spent most of last week in Amsterdam and then moved on to Helsinki, Finland. We've not had much snow in the UK this year. So it was nice to see the crisp white covering over the Finnish countryside. And no shortage of it downtown, either.

By now, I am sure many of you heard the news that Vanessa Fox, the face behind Google Webmaster Central, is leaving Google for Zillow. If you haven't read the various blog posts from the search community on the news,...

At the past two conferences I’ve spoken at, Search Insider Summit and Media Relations Summit, one of the popular topics that has been floating around the after session meet-ups and dinner conversations concerns the changing nature of search optimization. Some speculate SEO is on the way out. Others say social media is the new SEO. Whatever the speculation, companies need to figure out how to best adjust their search marketing strategies to maintain a competitive advantage. One way to do that is to focus the right proportion of effort on standard text optimization as well as the optimization and promotion of all other digital assets. Both Google’s Universal Search and the new Ask3D interface that show users more information from ...

Successfully building an in-house SEO team requires coordination between many parts of the organization, with defined targets and a plan to reach those targets.

Yeah yeah I’m a day late and a dollar short but this is my blog and I can do things anyway I like so just deal or skip to next post if it bothers you. I like to meet people who blog about SEO news whenever I get to a conference so I was glad to meet some new folks like Patrick Sexton of Seoish.com, Rhea Drysdale who writes for Search Engine Journal and Susan Esparza who writes for the Bruce Clay Blog and Eric Enge who I totally beat in the 10th frame of a bowling match. People I missed who I think were there were Jordan from Marketing Pilgrim and Jennifer Laycock from Search Engine Guide so hey next time you’re at a show or conference party come say “hi”, I’m really not that scary. Sponsor: Best of the Web -...

Imagine writing an email or blog post or forum post or IM message, and having a button that you can press that will perform queries based upon what you’ve written and find relevant lists of search results based upon your content, for you to include with what you have written. Those can be maps and local search result lists for addresses or businesses that you’ve included, or search results for a name or product in your message or post, or other information. A couple of illustrations below (click on the images to see larger versions) show how these might look in email, or might be offered to someone writing a post in Blogger. Local search results inserted into an email: Auto generated search results offered to a blogger creati...

Bruce Clay’s SEO training course has officially taken over London in our effort to deliver top notch best practice search engine optimization training to UK search marketers. The UK training class will be in session until Friday, then its back to the States for Bruce to relive the whole thing...

While many large organizations might be inclined to outsource their SEO, AOL's Melanie Mitchell says that could be a mistake. In today's SearchDay, Laying the Foundation for In-House SEO Success in Large Organizations, Mitchell sets out to debunk the arguments against having an in-house search engine optimization (SEO) team, especially in a large organization. She talks about elements of a core SEO team, and ways to establish in-house SEO as a cross-functional effort. She also discusses setting targets for both the core team and individual business units engaged in elements of SEO.

I met with Mike Levin of HitTail.com (Mike Levin is HitTail, as far as I'm concerned) last night in Chelsea, not far from my own work location.  I video blogged the event and had a great time.   Actually, the correct name for this meeting is the NYC Search Engine Super Powers meetup.It was raining so there were not that many people but the quality of what we spoke about was excellent - and it was all about the secret sauce of SEO.  You can get a sense of the meeting by viewing my embedded YouTube Video - below: The first meeting was more of an introduction and clarification of SEO vs. SEM and what HitTail does - but it went beyond that - to what you have to do to make any site perform as well as blogs do fo...

Yahoo is going to cut you off on June 20th. Google is testing ad creation tool. Ask.com is indexing old 301s still. Google Reader went dark. High Rankings is holding a seminar. Google files new patent application. AdWords talks about a 200% click through rate. Yahoo gets blue. Google Video has a security exploit. AdWords added new placement reports. YouTube gets fingerprinting technology ready. Google wants to make TV ads less annoying. Search everything but Google. Google penalties reviewed. Webmaster Tools adds paid link report. Yahoo's CEO remains rich. Search Engine Roundtable Topics: Yahoo! to Shorten Ad Descriptions to 70 Characters on June 20th Google Tests "Ad Text Ideas" AdWords Tool Ask.com Still Indexing Old Pa...

<a href="http://bp1.blogger.com/_B3Jf4fRNTqM/Rm4oHy3KN3I/AAAAAAAAAKs/ns15XvIJyrA/s1600-h/seo-.gif"><img id="BLOGGER_PHOTO_ID_5075037944470452082" style="CURSOR: hand" alt="" src="http://bp1.blogger.com/_B3Jf4fRNTqM/Rm4oHy3KN3I/AAAAAAAAAKs/ns15XvIJyrA/s320/seo-.gif" border="0" /></a> <span style="font-family:arial;">If you ever get tired of being an SEO and don't want to change the monogram on your towels you can always become an </span><a href="http://www.seotraining.org"><span style="font-family:arial;">SEO.....</span></a><br /><br /><span style="font-family:arial;"><br /><br /></span><span style="font-family:arial;"></span><div class="...

<a href="http://bp1.blogger.com/_B3Jf4fRNTqM/Rm4oHy3KN3I/AAAAAAAAAKs/ns15XvIJyrA/s1600-h/seo-.gif"><img id="BLOGGER_PHOTO_ID_5075037944470452082" style="CURSOR: hand" alt="" src="http://bp1.blogger.com/_B3Jf4fRNTqM/Rm4oHy3KN3I/AAAAAAAAAKs/ns15XvIJyrA/s320/seo-.gif" border="0" /></a> <span style="font-family:arial;">If you ever get tired of being an SEO and don't want to change the monogram on your towels you can always become an </span><a href="http://www.seotraining.org"><span style="font-family:arial;">SEO.....</span></a><br /><br /><span style="font-family:arial;"><br /><br /></span><span style="font-family:arial;"></span><div class="...

Jason Calacanis has announced the launch of Mahalo Greenhouse, a new program expanding the Mahalo Guide program to part times guides. The new program allows members of public to build search results for search terms not currently included in Mahalo. If accepted, participants will be paid $10 to $15 per search result. Further details are available here. Mahalo launched 2 weeks ago with a human indexed search engine powered by the Wikimedia CMS. Mahalo shares similarities with Wikipedia and Netscape. The company is funded by Sequoia Capital, where Calacanis was previously Entrepreneur in Action. Company profile is here. Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

In case you missed the official announcement, SEO Class will now be partnering with WebmasterWorld, Inc. to create SEO Class hosted by Pubcon. The first of several dates to be announced is July 30th and 31st in Manhattan. We’re proud to have Brett Tabke and Joe Laratro joining as speakers to up the ante of the quality of information provided. Check out the speaker bios, and register early for a discount. We’ll also be featuring the “SEO Bullpen” - which is essentially some hands on time to look at your website, and make recommendations. Think lightning round site audit for a fraction of the price. In my experience, 80% of site audit recommendations are made from observations made in the first 1/2 hour or so of ...

During my first month at OneUpWeb, I've learned a lot about search engine optimization and I've noticed some striking similarities between SEO and adolescent social behavior: The first déjà vu I experienced was when I learned about the power of search engines. Based on a constellation of factors, search engines get to decide which web pages are worthy of the first page of results and which aren’t. One tool to measure status is Google's Page Rank. Those that continually make the cut over time are given a stamp of approval in the form of a high Page Rank score. In...

The 'black hat' shonks or cheaters are all over and they don't care whether a company or individual is hurt or financially burdened because of their unethical black SEO techniques. Most of them are quick in taking your money... Continue.

Danny brought together an impressive gaggle of leading names from the search engines and search marketing industry including: Matt Cutts, Tim Meyers, Vanessa Fox, Amit Kumar, Todd Friesen, Bruce Clay, Neil Patel, Greg Boser, Christine Churchill, and Jennifer Slegg just to name a few. Now let me get to the meat of the matter… what can I and what can’t I share with you?

SEO knowledge is something that can be measured, but often isn’t. Or when it is measured, it’s done imprecisely, or with a lot of biases built in. So far I haven’t seen too many attempts to classify SEO knowledge, until this post: Ranking SEO Knowledge by Michael Martinez. Make sure to check out his excellent SEO Theory Blog, which is, frankly, one of the very few SEO blogs I read. (more…)

I was in Seattle this past week, did I miss an announcement of a new Yahoo Search Result Page look? I’ve got a screenshot here. Sorry if you’ve already been seeing this and if this is old news. document.write("Add to Del.icio.us") | Digg it | Add to Slashdot | Add to Y!

At SMX Matt Cutts said you can turn Google's personalized web search results off by adding &pws=0 to the URL of a search query.

Obviously, unless you are brand spankin’ new here, you’ve noticed that SEO Scoop is now sporting a whole new look. It’s certainly possible that I’ve missed something here or there, so if a problem crops up, let me know. I may still tweak things a bit over the next few days, but basically, this is the new Scoop. Hope you like it. (Oh, and yes, I’ve done away with the 800×600 resolution, so hopefully that won’t upset too many people).

Consider this a gift if you are seeking to lead the search engine rankings with some newer tips and tricks. I used to do this for a living and have tried to stay current over the new technologies as they come out. SEO is generally much easier now that there are fewer search engines to target. Back in the good 'ole days we had to target multiple engines and change the code behind to be specific for each one.<br /><br />I have a long history of working on search engine projects and feel nothing reveals tricks like building a search engine to see how it works. One project was the <a href="http://qmir.dcs.qmw.ac.uk/INEX/Participants.html">Initiative to evaluate XML Retrieval</a> (which I was largely working with Univ...

You ve been optimizing the text-based content of your web pages for the search engines for years now. But that s not enough anymore. The web is growing more visual every day with the consequence that searchers now want to be able to find images and video as easily as they can find articles and other word-based content. That means you will have to start optimizing your images. Keep reading to learn how.... Automate Software Builds with Visual Build Pro Easily create an automated, repeatable process for building and deploying software.

Best practices SEO tips for optimizing a press release archive.

I maybe late to the train on this one but it is the first time I've seen StumbleUpon among the Google results pages. In fact, it is ranked above the YouTube page it links too. Between Digg, Wikipedia and now StumbleUpon the top 10 is getting a little crowded if you ask me.

As we mentioned a few weeks ago, we've been migrating our crawler, Yahoo! Slurp, over to the new domain at crawl.yahoo.net. As of today, the transition is complete and all machines crawling as Slurp are now in crawl.yahoo.net. You can see this change in your web server logs, where the page accesses from inktomisearch.com are being fully replaced by crawl.yahoo.net contacts. Note that this does not cover other Yahoo! crawlers, such Yahoo! China, and other verticals, like Yahoo! Shopping, Yahoo! Travel, etc., which have their own user-agent. Don't fret though; there is no need to change your robots.txt file because the crawler user-agent is still Yahoo! Slurp. If you use IP based filtering, there is no need to change that either, since the I...

Back in November the big news from Pubcon was that Google imparts intent when evaluating a web site for “quality”. Matt Cutts had accepted an invitation to participate in an open review of web sites, and had done a whois lookup on a publisher as part of that process. While examining the web site presented [...]

Update: Turns out I was right! Skip to the end if you want to know the secret. You’ll have to pardon me if this post sounds a bit like a rant because… well… it pretty much is. However, I think it’s both necessary and addresses an issue many of us have dealt with at some point. Rather than jumping right in, I probably should provide at list a bit of background info so I don’t leave you wondering what the hell just happened here. For those of you who don’t know who John Chow is, he’s a self proclaimed “dot com mogul” who has earned millions online. His personal blog, johnchow.com, has become a sort of case study on how to earn money online and has become quite popular. In fact, his site n...

This article just showed up on the front page of Digg. It is from the New York Times and has a rarely seen inside look at Google’s search ranking unit also known as “search quality.” I have long abandoned reading the endless forum discussions and blogs about search engine optimization. (Besides simply not having the time, focusing on advertising and promotion has proven to be far more profitable.) Sick of Matt Cutts? This article refers to some of the real Google puppetmasters including Amit Singhal and Udi Manber. If you want to know who they are, read the article. “Mr. Singhal has developed a far more elaborate system for ranking pages, which involves more than 200 types of information, or what Google calls “signal...

I've been doing a few local searches recently to find some examples of well-optimised Abingdon websites, I found a Google search for "Abingdon hotels" brought up an excellent example of both good and bad SEO for various local accommodation websites. Just to make it clear I have nothing to do with any of these websites and I'm unsure if they have received any SEO advice, I just find <a href="http://blog.seoptimise.com/2007/03/how-to-get-adwords-local-clicks-for.html">local search engine optimisation</a> quite interesting so chose these sites to take a deeper look into how they're ranking.<br /><br />Here's a quick look at how some of the basic SEO factors compare for the top four hotels in Abingdon:<br /><br ...

Dear Kalena... I am doing some very basic SEO work for a South African website that targets the local market only. The majority of local searches are done on google.co.za, not google.com. What can I do to better my results on google.co.za for popular keywords? Marco (a happy subscriber of the Search Light Newsletter) Kalena's Answer: Dear Marco Glad you like the newsletter. Re your question

On today's Webmaster Radio show I had the pleasure of chatting with Frederick Townes of W3 EDGE Web Design (they're the folks who designed our site for us) as well as Jeff Quipp from Search Engine People. Jim and I had out usual banter for the first 20 minutes however rather than bouncing through a few topics we discussed Google Universal quite extensively. The show is definitely worth a listen

Yahoo announced they are updating the Yahoo Search index. The update started last night (May 22nd) and you can expect minor changes to continue thru Friday (May 25th).You can find a few more details and forum conversation on the changes here.

The concept of being penalized by the search engines for duplicate content can be confusing. Ross Dunn discusses five kinds of duplicate content and gives guidelines to bring each within safe parameters: (1) website mirroring, (2) article syndication, (3) multiple available versions of content, (4) repetition in e-commerce product pages, and (5) quoting others. Date: May 24, 2007, 09:06