Yahoo Search Marketing Launches Quality Based Pricing
Earlier today Yahoo Search Marketing announced they will now provide free, open access to the “Panama” search marketing application program interfaces (APIs) through the launch of the Commercial API Program. Commercial clients (big agencies) will also be offered optional fee-based, value-added services that come in three flavors: basic, advanced and elite. Yahoo’s been busy today, because this evening I got the heads up Y!SM is rolling out quality based pricing across it’s paid search and contextual advertising networks. Here’s the lowdown on quality based pricing from Yahoo: “Essentially, it assesses the quality of a publisher’s traffic based upon the publisher’s ability to deliver more interested, high-value potent...
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