InterwebMarketing.net

Be it getting an extra lead/prospect or making that additional sale, driving visitors through the purchase decision process as efficiently as possible has always been the battlefield. You still can't take away traffic from the equation (from sources like organic search, PPC, email, affiliate marketing, etc.), but at the end of the day, raising conversions [...]

"...market share will slowly decline from 40% in 2006 to 32% in 2011 as video advertising grows."

From Patrick Kelly, Colorado, USA: My favorite PPC Search Engine is Google Adsense for sure. Well, for one, I have had the best results with them thus far. They target keywords great, they have more advertisers than any other PPC Engine, they are clean and easy to use, and they are Google. Their support is amazing; their responses are quick and clear. Google is an amazing business. They come out with new things all the time that surprise me, and they are simply taking over the web. I am not surprised that they are my favorite PPC engine. However, I will leave you will my suggestions to improve: -The issue of people being banned. I have seen some people get banned and there is no way that Google tells you how/when/where/what. They l...

Dear Kalena... I am in the process of setting up a PPC campaign on Google AdWords and I have found a keyword that looks promising. So what I have done is to use the Google Estimator. With this keyword I have used exact match, phrase match and broad match and the google traffic estimator gave me estimates for my keyword. I notice that the traffic estimates vary a lot through the three of them.

Recently I was reading an article in Business Week entitled, At 3M, A Struggle Between Efficiency And Creativity. This article written by Brian Hindo examines reasons for 3M’s lack of creativeness in recent years. When I dug deeper into his discussion of the company's struggle to balance the efficiencies created by programs like Six Sigma and ISO 9001 standards with the freedoms and intangibles needed for creativeness, I started to notice how managing PPC campaigns is eerily similar. ?What? For PPC professionals, it’s absolutely necessary to have analytics, goals, and a well thought out action plan to track and measure...

Looks like the war between eBay and Google has notched up another level as eBay serves up a double hit to Google's pocketbook. First they announced that as of June 1st they wouldn't pay affiliates commissions on search advertising from...

I’m no PPC guru, so yesterday I put out a public call for thoughts from the experts on letting Google auto-optimize an AdWords campaign. All three — seowoman, Patrick Schaber, and Richard Ball said NO! And a fourth, Todd Mintz, said the same thing via e-mail. Okay, so, that was an easy decision, wasn’t it? SEO Woman, AKA Adrienne Doss, shared a link to her very good 3-part series, Pay-per-click Tips for Small Businesses, which is well worthy of a shout out here. Thank you all for the quick help.

I’m no PPC guru, so yesterday I put out a public call for thoughts from the experts on letting Google auto-optimize an AdWords campaign. All three — seowoman, Patrick Schaber, and Richard Ball said NO! And a fourth, Todd Mintz, said the same thing via e-mail. Okay, so, that was an easy decision, wasn’t it? SEO Woman, AKA Adrienne Doss, shared a link to her very good 3-part series, Pay-per-click Tips for Small Businesses, which is well worthy of a shout out here. Thank you all for the quick help.

Another fine harvest of search engine marketing blogs this week with some chicks, some Danish and ClearSaleing. SEO Chicks - Julie Joyce, Lisa Ditlefsen and Anita Chaperon are women, or as they prefer to be called, “chicks” who know SEO and PPC. They decided after a few beers during a London conference that it was time to get some female attitude into the SEO & SEM blogosphere and here they are with lots of great photos from the recent SMX conference. TwentySix2 Marketing Blog - Katy Orell and John Waddy of TewntySix2 have joined the search marketing blogosphere offering a nice mix of tips, tactics and industry commentary. Mikkel deMib Svendsen - I have no idea what this blog is “really” about because it’...

Allows you to see exactly what people are typing in before they see your PPC ad within Google Analytics. “What does this mean? Well, you can now cross-segment within Google Analytics’ reports to locate and correlate your visitors’ search terms. One effective way of doing this is via the CPC Vs. Organic [...]

Keyword prices are rising while the return is going down, according to the DoubleClick Performics Q1 2007 Search Trend Report. So more cost and less value means that somethings gotta give if search marketers want to grow their business. According to a survey of 50 campaigns that ran on DoubleClick, advertisers are buying more keywords (by 54 percent, are paying more for them, and saw ROI by 43 percent. So is it the platform's capabilities or poor marketing strategy? I say both. DoubleClick says more companies are using SEM as a branding tool, a relatively expensive way to get the word out. I'm disappointed by the lack of call to action from the ads displayed -- if people are searching on a product category, should the messaging be ent...

Danny Sullivan's new conference, Search Marketing Expo, is kicking off next week with the inaugural SMX Advanced. The conference will be split into two tracks -- organic SEO issues and paid search advertising. Yahoo! Search is heading out to Seattle next week to be a part of the action and joining a few of the industry discussions at the show. Here's the line-up: Panel: Duplicate Content Summit Addressing the growing concerns around syndicating content feeds and content scraping, and outlines how to handle duplicate content detection. Speaker: Amit Kumar, Senior Engineering Manager, Yahoo! Search Date/ Time: June 4 @ 10:15-11:45 a.m. Panel: Personalized Search: Fear Or Not? Examines the recent shift towards individual's unique search...

I've been testing the AdWords site targeted CPC ads. I started slow but yesterday added a few hundred sites and upped the budget to see what's out there in terms of volume. After the new site additions yesterday I received 232,182 impressions for a total cost of $6.81. Considering that the minimum bid for AdWords CPM ads is $0.25/M it really makes me wonder why anyone would use the CPM model if

Analysis is a many faceted thing. Depending on how you choose to look at what you’re analyzing it gives off different impressions....with PPC campaign management what I need to use to analyze my campaign depends on what I’m looking for, what’s important to me, and last but definitely not least, how much I am able/willing to spend.

I want to preface this post by saying that I have never participated in PPC arbitrage. Having said this, I’m not terribly upset to hear that Google is shutting down Adsense arbitrage sites. We’ve always maintained that SEM is not six degrees of Kevin Bacon. That is, conversions work best when the SERP (either organic or paid results) delivers exactly what the user is searching for. Your