InterwebMarketing.net

Here's an interesting one... Valueclick, CJ and BeFree are being sued by Settlement Recovery Center LLC for breach of contract, negligence, unjust enrichment and unfair business practices. The claims are based on CJ and BeFree allowing Publishers (I'll use the CJ terminology) to use loyalty software (referred to as adware in the complaint). The claim states that CJ and BeFree allowed this software to interfere with the transactions for Advertiser Settlement Recovery Center which conveniently offers class action settlement services via offline and online advertising. I...

Linkshare has just announced that they will be acquiring one of our friendly competitors, Super Affiliate Arbitrage company Traffic Strategies. I know Chad, Bill & Mark from Traffic Strategies quite well - congrats guys, well done! This adds tremendous validation to the work that we are doing in this space with Clicks2Customers. Kristopher Jones from Pepperjam put together a nice write up on this acquisition, pointing out potential conflicts. I often quote a research paper that we produced, on Profit Sharing (read: Affiliate Marketing) as the model of the future for managing paid search. We have used some very sound economic & mathematical calculations to derive at these conclusion - and I have yet to meet a mathematician or e...