Another ad-supported, free directory assistance service launched today, 1-800-In-A-City, that offers travel-related and local search services in categories such as hotel reservations and visitor information, transportation, event tickets, movies, airlines, flowers, pizza delivery and others. This is a “vertical” DA service.
I made several quick calls to the service and had a very mixed experience. It appears to hand off calls directly to advertisers – there appear to only be advertisers — and thus is positioned differently than other competing services, which offer general business lookups and build ads around them. Both approaches are PPCall.
It’s fully automated, which keeps costs manageable and because it’s ...
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