USA Today announced a partnership with 4INFO, a text message information service, to provide targeted ads via text messages that USA Today readers can request on their cell phones for updated information on sports, stocks, weather and other such data. USA Today concedes that their average 44 year old user isn’t currently a big user of text messaging, but they are betting that they can change that behavior. Text messaging is certainly a viable media platform for the younger demographic that texts constantly, but can it work for older users, i.e. anyone over 25?
“Typically our readers don’t text message,” said Matt Jones, director of mobile strategy and operations for Gannett Digital, a unit of USA Today parent, Ganne...
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