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As expected, Google has added a paid links reporting form to its Webmaster Tools. Google has been warring against paid links that pass PageRank, such as those that don't use the nofollow attribute or some form of redirect. Last month, Google engineer Matt Cutts offered some guidelines for evaluating paid links to see if they fit with Google's guidelines. Google has not said exactly what it will do with the reports, other than saying, "We'll review each report we get and use this feedback to improve our algorithms and improve our search results. in some cases we may also take individual action on sites."

J.P. sent me a great post this morning describing the intricacies of PageRank. Most of this wasn’t news to us. In fact, it was nice to see more scientific proof to what we’ve said for years. Here are a few things that we learned: PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))—It’s the PR formula.With regard to ranking popularity, there is weight given to site age and duration,

Dear Kalena... A couple of weeks ago our Google PageRank was 6/10. Not bad but room for improvement. This week I'm finally ready to work on this and my Google tool bar says the PageRank is 0/10. What happened? The only change I made was some contact info for our http://dmoz.org/ directory listing. Diane Kalena's Answer: Dear Diane Rest assured, your dmoz listing change has nothing to do with