AdSense News and Headlines
June 15, 2007

 2 new headlines added today, new headlines denoted by *

AdSense in China Takes Initiatives to Protect Publishers

 * New Headline Added Today

Keith Chan, 18 years old, lives in Hong Kong and writes the daily Google blog gSpy. According to the Official Google China Blog, AdSense China has a new feature in hopes to protect publishers’ accounts from being sabotaged; they call it Allowed Sites. Publishers can enter a list of allowed domains (which they own) and only impressions, clicks and earnings generated from that list of sites would be reported in the publishers’ AdSense account. The main aim of this feature is to prevent publisher IDs from being placed in spammy sites that do not belong to those publishers. Currently, you can enter up to 100 sites in to the allowed list, and it will take up to 4 hours before the list is activated. What is interesting is that ad...

Read more at http://blog.outer-court.com/...

Weekly Search Buzz Roundup - 06/15/07: Search Industry, Picky AdWords & AdSense, & Some Search Biz

 * New Headline Added Today

After a cloudy week, it's sunnier and breezier out today. Looks like this weekend will be quite nice. But before you go anywhere, let's recap what happened in the world of search this week. First, some milestones: Search Engine Watch...

Read more at http://www.seroundtable.com/...

Google Tests "Allowed Sites" Feature for AdSense

 

Google has confirmed in a WebmasterWorld thread that they are testing a new feature that will give publishers the ability to specify which sites are allowed to display AdSense ads with their publisher IDs. The "Allowed Sites" option a new...

Read more at http://www.seroundtable.com/...

Three Adsense Link Units Per Page

 

There are two major changes to AdSense: (1) Google now requires AdSense publishers to comply with “the spirit” of the AdWords Page Quality Guidelines. (2) You can place up to three link units on a page. Number one might hold a few valuable clues about how to make more money out of Adsense, as Google continues to clamp [...]

Read more at http://blog.v7n.com/...

AdSense Policy Updates bring new quality guidelines and more link units

 

It's that time again! Google AdSense has updated their Policies... and don't forget, when you agreed to the AdSense Terms, you also agreed to adhere to the policies, even when they are updated. The first main issue is the quality...

Read more at http://www.jensense.com/...

RUMOR: Google to allow AdSense publishers to specify own ad formats?

 

I don't usually like to take part in surveys. My time is pretty valuable and I find them tedious. But when Google asks, I ALWAYS take their surveys. Why? Because I get an insight into what features they're planning to roll out by the questions they ask. Take the latest AdSense Publisher Feedback Survey for example. Under the question "Which of the following AdSense features would you like to see

Read more at http://www.searchenginecollege.com/...

An effective pairing of AdSense and e-commerce

 

<a href="http://www.imineo.com">Imineo.com</a> is a French video-on-demand site offering a wide variety of videos in different formats. In 2005, the site's owners decided to use Google AdWords to drive qualified traffic to their site. After setting up their first campaigns, they implemented conversion tracking to evaluate their overall return on investment. More recently, the company added AdSense to their site. As co-owner Jean-Baptiste Sers told us, "Our business model is not based on advertising revenue -- but in order to increase our AdWords spend, we wanted to use AdSense."<br /><br />For an e-commerce advertiser, this might seem risky. Some might think that integrating AdSense could have resulted in a sales dro...

Read more at http://adsense.blogspot.com/...

How Competitive Are Google Adsense Ads?

 

Google has been making a great number of changes to their Adsense programs in recent months, and personally, I’m beginning to wonder if they’re heading in the right direction. It seems that Google is attempting to be too cute about their ads, while many other companies understand they’re selling advertising. (more…)

Read more at http://directory.sootle.com/...

Google Adsense On Blogs

 

I hate to say it, but I’ve pretty much lost my enthusiasm for Adsense on most blogs. The Adsense program is entering late phase maturity IMHO and almost every keyword category is saturated. This means the easy days of “set it and forget it Javascript insertion might be over. I’ve been experimenting [...]

Read more at http://www.blog-republic.com/...

Killing AdSense

 

Nick Carr <a href="http://www.roughtype.com/archives/2007/05/free_adsense.php">argues</a> that "Google ... is vulnerable to a pricing attack on its AdSense service" and that Yahoo or Microsoft should "introduce a free version of AdSense":<blockquote><i>Immediately, you put a lot of pricing pressure on an important source of revenues and profits for Google.<br /><br />Turning the delivery of contextual ads into a free service for publishers would put Google under financial pressure ... but it wouldn't cause any harm, of a material nature, to Microsoft.<br /><br />Turning the AdSense market into a free market would help neutralize that edge and generally redefine the competitive dynamic to Micro...

Read more at http://glinden.blogspot.com/...

Free AdSense

 

To competitors like Microsoft and Yahoo, Google must seem like a greased pig. You can see the damned thing running amok in your garden, but you can't figure out a good way to get hold of it. The grease that Google has slathered on itself is mainly, I think, pricing, particularly the use of AdWords and other auctions to set the price of advertisements. In a rare but little noticed moment of extreme candor during...

Read more at http://www.roughtype.com/...

Is AdSense cleaning house before advertisers see all the data?

 

There have been several threads lately about AdSense publishers receiving letters from Google about their accounts being closed on June 1. The most common reason for the dismissal from the AdSense program has been ‘unfit business model’. The speculation is that these letters are mostly being sent to publishers who are using arbitrage as their business model, which makes sense as the Google AdSense TOS has included provisions that one should not make pages just to serve ads. (more…) ---Related Articles at eWhisper.net:New AdSense Case StudiesMaximizing AdSense for ForumsCompetitive FiltersAdSense Tips for ForumsTroubleshooting Wizards from the AdSense Team

Read more at http://www.ewhisper.net/...