Are you stressing over writing killer headlines?
Do you write your copy and then agonize, tweak, and rewrite the headline, only to rewrite it again?
Do you often go so far as to publish your article or sales page even though you’re still not sure the headline is the best it can be?
Well, you’re not alone. People who know how important headlines are often do overly dwell on them, and for good reason.
But… it could be that you’re trying to make your headlines work way too hard.
What are headlines for?
Grabbing attention?
Filtering the target audience?
Generating curiosity?
Promising benefits?
You guessed it, all of the above!
What they are NOT for is selling. A headline alone cannot convince anyone to do anything other than one th...
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