Here at O’Reilly’s Where 2.0 conference in San Jose, an annual event for 800+ mashup developers, there’s no perspective yet on the importance of maps to the local ecosphere. But a picture is developing of a “3D Data arms race,” in which Google, Microsoft, Yahoo and others are spending fortunes vying to have developers use their platforms for cityscapes, which could be as important as a Windows operating system has been for PCs.
“We don’t just want 1,000 people who use” Google’s API for maps, said Google map head Michael Jones. “We want 100,000. We want to be the glue that makes it work. Geo is something that is integral to everything moving forward.”
Jones noted that Google already has 2 million activations of Google Earth, which it hop...
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